Local newspapers will have a vital role to play in next month’s independence referendum.
That's why the UK Government is undertaking an advertising drive across regional titles throughout the country, publicising its latest information pamphlet, Five Ways We’ll Benefit By Staying In The United Kingdom.
It is a follow-up to the booklet, What Staying In the United Kingdom Means for Scotland, which was sent to every Scottish household in June.
The latest mail drop sums up the arguments for remaining part of the UK into five key arguments – we keep the Pound, living costs are lower, there is more support for public services and jobs are protected, giving Scotland the best of both worlds.
I am determined to reach out to every community in every part of Scotland. Local newspapers are an invaluable and trusted way of doing just that.
It is vital we all take part in the referendum on September 18. It is Scotland’s date with destiny.
Our advertisements and pamphlets will not tell you how to vote – that is something every eligible voter in Scotland must decide for themselves – but they will provide information which will help people make an informed choice.
This is a vote like no other. Whichever decision we make will be irreversible.
That is why I urge people in communities throughout Scotland to make sure they have read the facts, tested the arguments and are sure in their hearts and minds they are making the right decision for themselves, their families and their country.
Don’t go into that polling booth on Thursday, September 18 with your fingers crossed, hoping for the best. This vote is simply too important for that.
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